.png)
.png){kind=small}
We not only ran the Grand Prix Bern 2026 in a pink cub but we also hosted an after run party in our Breitsch location.
Team bonding, marketing or just completely crazy?
Months ago, Kevin (CEO) bet the rest of the team that if enough people signed up for the Grand Prix Bern, he would run the 16 km race in a costume. Well... let’s just say he lost the bet. Adriana quickly got busy designing the mascot and the running shirts. The team trained for weeks and then ran in Bakery Bakery shirts alongside a big pink cup.
What a day it was. Kevin ran the entire 16 km through Bern dressed as a giant cup, and the team laughed until our stomachs hurt together with all the supporters taking pictures. The day ended the very Bakery Bakery way, with a DJ, ice baths, drinks and everyone sitting together in the street together with the Breitsch neighborhood.So now you tell us, was this team bonding, marketing or just completely crazy?
